Friday, February 29, 2008
Neil Gaiman's The Nature of Free
Neil Gaiman recently blogged about what he calls, "The nature of free." In the post, he argues that free or low-cost books is how readers find new authors and make them popular. He writes:
During one of the interviews recently, a reporter said something like, "Of course, a real publisher wouldn't give away paper books," and I pointed out that 3,000 copies of The Hitchhiker's Guide to The Galaxy were given away by Douglas Adams' publisher, with a 'write in and get your free book' ad in Rolling Stone. They wanted copies of HHGTTG on campuses in the US, and they wanted people to read it and tell other people. Word of mouth is still the best tool for selling books.